Apple TV 4K Price Increase: What You Need to Know

First reported on 9to5mac on June 26, 2026.

Apple has recently increased the price of the Apple TV 4K, and users may be affected by this change. This is due to a memory shortage that has led to a hike in prices for some of Apple's products.

What it looks like

• price increase
• memory shortage

How to fix it

1. Check the Apple website for the current price of the Apple TV 4K.
2. Compare prices with other streaming devices.
3. Consider purchasing a different streaming device if the price increase is not acceptable.
4. If you still want to purchase the Apple TV 4K, proceed with the purchase on the Apple website or in-store.

Affected products

• apple tv 4k

Sources

• Will Apple reverse the price increases when the memory shortage eases? [Poll] — rss:9to5mac

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Search terms covered: apple tv 4k price increase, memory shortage apple